Crowd Control Strategies for the Retail Holiday Season
As the retail holiday season approaches, we take this time to republish our popular piece regarding Crowd Control Strategies for the Retail Holiday Shopping Season:
Since
Black Friday has become the shopping “Superbowl” for retailers, their
need to attract large crowds has increased over the last five years.
With this, has come a lack of preparation to control the throngs of
people gathering before stores open, leading to horrific accidents and
deaths as crowds stampede the doors to take advantage of the advertised
sales. New crowd control strategies need to be implemented by retailers
as these events get larger.
And we are not just talking about
Black Friday events. As large crowds have shown us in the past, this now
includes events like a new cell phone model introduced by Apple, where crowds of people camp out
over night to be the first in line, or a special promotion to generate
foot traffic through the store. The recent crowds gathered for these
events dictate a new focus needs to be taken on crowd control by
retailers, not just in the store, but outside the store prior to
opening.
Today, many businesses are currently implementing crowd
control lines and queues at the checkout counter. These queues organize
customers into lines that control the orderly checkout for sale
merchandise and the exiting from the store. Now, stores need to focus on
pre-sales opening crowds.
Here are some strategies to help you…
Create
properly identified barricade areas and lines away from the store
doors. Use stanchions or steel barricades to mark off queuing areas.
Properly mark off these areas so arriving customers know where to line
up. Make sure this queue is set up away from your entry point and does
not block your exit from the store.
When lines grow, make sure you have the proper number of
employees and security personnel directing arriving customers into a
queue. Security guards should be staffed outside in the parking lots
hours before the store opens for large sales to organize and manage
growing crowds.
Security should be staffed inside the store as well to provide support for large crowds once the store opens.
Control your crowds early…for instance, 10 hours ahead of a 5 a.m. opening, hand out tickets or bracelets to get in the store.
Closer to opening time, give out a limited number of vouchers
for specific specials. Customers who don’t get a voucher may leave, thus
thinning out your opening crowds. Or you can offer them a second set
of vouchers to come back the next day, thus spreading out your crowds
over several days.
Once shoppers start entering the store, only allow a certain
number of shoppers into the store at one time, allowing an orderly flow
of people into the store and managing your in-store crowds.
Make sure proper queues are set up in-store and clearly marked
to manage your checkout process and keep the customers moving out of
your store in an orderly fashion.
Hiring off-duty police officers for big sales in recommended.
Make sure you have notified your local police precinct that you expect a
large crowd ahead of time.
For more information or to help you develop a plan, contact
www.CrowdControlExperts.com at 631-367-2005
These are nice tips and strategies on crowd control for the holiday season.
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