Crowd Control Strategies for the Retail Holiday Season
As the retail holiday season approaches, we take this time to republish our popular piece regarding Crowd Control Strategies for the Retail Holiday Shopping Season:
Since Black Friday has become the shopping “Superbowl” for retailers, their need to attract large crowds has increased over the last five years. With this, has come a lack of preparation to control the throngs of people gathering before stores open, leading to horrific accidents and deaths as crowds stampede the doors to take advantage of the advertised sales. New crowd control strategies need to be implemented by retailers as these events get larger.
And we are not just talking about Black Friday events. As large crowds have shown us in the past, this now includes events like a new cell phone model introduced by Apple, where crowds of people camp out over night to be the first in line, or a special promotion to generate foot traffic through the store. The recent crowds gathered for these events dictate a new focus needs to be taken on crowd control by retailers, not just in the store, but outside the store prior to opening.
Today, many businesses are currently implementing crowd control lines and queues at the checkout counter. These queues organize customers into lines that control the orderly checkout for sale merchandise and the exiting from the store. Now, stores need to focus on pre-sales opening crowds.
Here are some strategies to help you…
For more information or to help you develop a plan, contact www.CrowdControlExperts.com at 631-367-2005